Did you know that webinars are one of the easiest and most efficient ways to make yourself known in front of hundreds or even thousands of potential clients?
When you do a webinar, you position yourself as the expert in a virtual setting. In addition to getting closer to your audience, you can have a conversation with your future customers.
In this blog I will give you some tips to attract customers with your webinars.
Why a webinar?
A webinar is a video training content that is transmitted through the web and allows the interaction of the participants.
Conducting webinars is an excellent digital marketing strategy.
In a webinar you can offer all the necessary information to your audience, make yourself known and get to know a little about your potential clients. Give demonstrations, answer questions and offer valuable content that motivates the audience to maintain a relationship with you and your product.
In short, by doing a webinar you convey confidence, because you present yourself as the expert who has something to offer in solving a problem.
Some tips to attract clients with webinars
Engage your audience
If you follow the format of presenting the information for several minutes and at the end you offer a space for questions, I invite you to try something different to maintain attention and interest.
Interact with your audience from the start.
A good way to break the ice is for participants to introduce themselves through chat. You can mention some participants and greet them by name.
As a next step you can ask what they hope to get out of the webinar.
Don’t forget that it’s also your turn in those first few minutes to explain what they’ll get out of the webinar, what’s the value of staying, and what problem they might solve.
If you sell a product, you can offer a discount to the people who signed up for the webinar or to the first people to share on social networks who are attending the webinar.
Be creative to offer your audience in those first minutes a reason to stay and to feel that their presence is noticed and appreciated.
show your personality
A presenter with energy and enthusiasm retains his audience.
We’ve all been to webinars where the presenter was monotonous and boring.
With so much competition on your computer, your attitude will be an important determinant in getting your audience to create a bond with you and want to know more about what you want to communicate.
If there is someone who introduces you at the beginning of the webinar, even better and when it is your turn, transmit your enthusiasm and love for your product or business.
use storytelling
On various occasions we have spoken of the power of storytelling.
Once you caught the attention of your audience, you must manage to keep their attention for the rest of the webinar.
One of the best ways to do this is by telling a story.
Remember that it is more difficult to keep your audience’s attention if you do not have direct contact with them and it is very easy to turn the webinar into something boring and monotonous.
So charge up with energy and transmit it!
Answer questions and comments
Take a good time to allow your audience to ask the questions they want.
Not all webinar participants will have questions, but what is real is that the questions asked by those who ask them usually reflect the interest of others, so it is an excellent way to clarify doubts and provide information.
This exchange puts you in a different place that differentiates you from others who are not doing it. Depending on your product or service, you can choose the most appropriate time for this exchange.
On the other hand, it is an excellent opportunity for you to know the concerns that your audience has and you can solve them in future editions.
live demos
No matter what your product is, webinars are a great opportunity to demonstrate your product or service.
This gives potential customers an unparalleled opportunity to see you in action.
In this space you can also give a testimonial from a satisfied customer that includes the positive impact that the product or service has had on their life.
An impressive closing
There are a variety of opportunities in the closing to be able to attract clients.
I’ll give you a couple of ideas.
You can ask attendees to take a survey about the webinar, and everyone who does so receives a discount on your product. You can put it for all the participants or for example, for the first 10 or 20. You decide.
You can also offer a gift or an offer to the first ten who contract your service after the webinar or leave a promotion for 24 hours. Again, you decide what you want and can offer to your customers.
